Albelli – Christmas 2022

For Christmas 2022 Albelli wanted to show more than just one gift that you’re able to give through their services. Also they wanted to show more than one persona that thinks of giving a personal gift for Christmas this year. Up to us to come up with a concept covering this wide perspective of Albelli’s services and clients.

In three different stories we show the different thoughtful gifts anyone can easily create with Albelli. We follow a couple that thinks of the same wall art gift with a photo of their dog, grandma who gets a wonderful calendar from her granddaughter and a family who thank mom with a lovely photo book.

The whole Christmas multi-channel video campaign for Albelli in 2022 covers over 175 video assets that were published in 7 countries. Different stadia through the funnel (awareness, consideration, conversion) all have their own specific edits and storytelling to really resonate within that part of the funnel.

“Through the years I-MOR has become an incredibly valued partner of our creative team and we couldn’t imagine our brand new omnichannel Christmas campaign – all 178 video edits – without them. Thank you for going the extra mile :🧡”  – Albelli

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