Albelli – Summer Campaign (NL & BE)

Do you want to order a photo product? Albelli probably crosses your mind. Active in 7 countries spread around Western Europe Albelli was looking for videos for their summer campaign that perfectly matched their online acquisition. Through three phases (Awareness, Consideration and Conversion) Albelli wants to convince their prospects of the power of share and preserve beautiful moments in life. 

I-MOR really believes in the power of emotion to convince and inspire. In our opinion, a good substantive story is the fastest way to the heart of the viewer. In a series of videos we take the viewer back to summer. In the videos we see key moments you want to remember forever. Excited kids jumping in the water, relaxing in a hammock with the love of your life and grandma taking a dip with her latest grandson. Experiences never to be forgotten!  

In the series we connect the emotion of those special moments to the product of Albelli. The perfect way to hold on to them. With a playful and light approach we take the viewer from reminding them to the summer (Awareness) to showing them how easy it is to create photo products from this with Albelli (Consideration). To eventually showing how nice the actual photobook could be. 

In total we made 46 videos for the summer campaign for the Netherlands and Belgium throughout the entire funnel.  

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