Gemeente Amsterdam – NSA Breed-Uit

Facing a double challenge of getting parents familiar with the after school activities on offer and the difficulty of exchanging students between three schools hosting the activities Gemeente Amsterdam turned to us for a video concept that would take on both challenges.

First and foremost we thought the video should be from the perspective of the children. How do they experience the activities and what can they choose from. After this we had to show parents that the different locations are within walking distance from each other and each location has it’s own category of activities.

Through the eyes of a girl and her friend we take off from school to join in on different fun activities. The tour is also happily narrated by the girl. To cover the different locations and to show they really are close to each other we have a drone above the greater area. Highlighting all locations and their categories.